Leader Shell

GameStops around the country stayed open until after midnight last night to welcome the arrival of a the new game, Borderlands. Two GameStops out of the thousands around the country, though, had something a little extra. One of the GameStops in Plano, Texas, had over a dozen employees from the Plano-based developer. They were there to meet the fans, and autograph anything people wanted.

The night started around 9, when the management ordered pizza, and opened up some copies of Borderlands to put in demo stations. There were four-player setups in both Xbox 360 and PS3 flavors, along with a couple single player stations setup. Throughout the night, gamers would share the play time and watch each other.

Around 10 pm, a few Gearbox employees began to trickle in, with the crowd growing over the next hour or so. All in all, about 15 employees showed up, mostly developers, who immediately jumped into interacting with everyone. They answered questions about their involvment in the game, and signed game covers, manuals, guides, posters, t-shirts, and anything else the fans could offer up. They played down their own celebrity status, but seemed to enjoy themselves.

At some point during the night, a small man dressed as the iconic cover art character began making the rounds, getting his picture taken, and posing for the fans. We were told the costume creator was also responsible for the Barney costume, but it’s hard to tell which is more scarey.

At 5 to midnight, everyone who had purchased the game lined up to receive their discs, completing their own personal Collector’s Edition. Less than 100 copies of the game were sold, so everyone in attendance definitely has a little piece of history spinning in their console.

Next month’s launch of Call of Duty: Modern Warfare 2 will definitely eclipse the night in numbers, with about 450 pre-orders at this single location already. Borderlands can only launch once though, and for a lot of people, it will be a night they will never forget.